About
A full creative and production agency, built to move fast
Founded November 2025 in Sheraton, Heliopolis, Cairo, Egypt. Why Not operates across Egypt and the wider MENA region as a full creative and production agency — owning creative direction in-house, not just executing someone else's brief — with range across industries rather than a single vertical.
Founders
Who's behind Why Not
Mohanad Monir
Co-Founder — Business Development & Producer
Handles business development, sales, client relationships, pricing/finance, and the overall producer/executive-producer role on set. Background in marketing, finance, and entrepreneurship — shooting photo and video has been a personal passion since childhood.
Ahmed “Memo” Ayman
Co-Founder — Creative Director & Photographer
8 years of photography experience predating Why Not. Leads creative direction and production.
The team
A core team, backed by a wider network
Why Not runs on a mixed model: a core in-house team of producers, editors, and technicians, backed by a trusted network of freelance videographers, photographers, drone operators, audio technicians, and lighting crews — scaled up or down to match what each project actually needs. That's how a same-day shoot with a two-person crew and a 30-person event production come out of the same company. We present as one team on every project — one point of contact, one standard of work.
Got a project in mind?
Tell us what you're building. We'll figure out the crew, the plan, and the delivery.